Under Armour is a sports apparel and accessories brand founded in 1996 by Kevin Plank. It specializes in selling performance footwear, clothing, and accessories for men, women and kids that are designed to help athletes perform better. The company’s products include t-shirts, shorts, hoodies, jackets, hats and more.
Under Armour also produces athletic shoes for running, basketball, football and outdoor activities. Its mission statement is “to make all athletes better through passion, design and the relentless pursuit of innovation.” The company focuses on providing innovative technologies like HeatGear fabric technology that regulates body temperature during hot weather workouts; ColdGear fabric technology which keeps athletes warm when exercising outdoors in cold temperatures; AllSeasonGear fabrics that provide comfort across a variety of climates; Power in Motion cushioning system for greater shock absorption during physical activity; as well as Compression Gear to reduce muscle fatigue after prolonged use or exercise.
Under Armour is a popular sportswear brand that has been around for more than two decades. Their products are designed to keep athletes comfortable and protected during their activities, from running shoes to waterproof jackets. They also collaborate with some of the leading athletes in their respective sports, providing them with the latest in performance-enhancing apparel and technology.
With a commitment to quality, innovation and performance, Under Armour continues to be a go-to choice for many professional athletes across the world.
Who is Under Armour Owned By?
Under Armour is an American sports apparel and accessories company that was founded in 1996 by CEO Kevin Plank. The company is currently owned by the Plank family, with a majority stake held by founder and Chairman of the Board Kevin Plank. Under Armour has become one of the most recognizable sportswear brands in North America, Europe, Asia Pacific, Latin America, Middle East, Africa and India due to its success over the years.
The company’s products are available through leading retailers as well as their own stores across many countries worldwide.
Is under Armor American Made?
Under Armour is an American company that was founded by former University of Maryland football player, Kevin Plank. While the brand began in 1996 with a single product – performance t-shirts designed to keep athletes cool and dry – today, Under Armour produces a wide range of apparel and footwear for men, women and youth. A majority of these products are proudly made in the USA at their Corporate Headquarters located in Baltimore, MD or through partner factories across North America.
Additionally, they also produce some items overseas as part of their global sourcing strategy to ensure quality control and availability for customers around the world.
Why is Under Armour So Expensive Now?
Under Armour is more expensive now due to the increased costs of production associated with higher-end materials and technologies. The company has invested heavily in new fabrics, such as HeatGear, ColdGear and AllSeasonGear, that are designed for specific weather conditions. They also use premium materials like carbon fiber and Kevlar to make their products lighter and stronger.
Additionally, Under Armour has started incorporating advanced technologies into their clothing lines such as UA Infinity Threads which provides an extra layer of durability while still being breathable. With these investments in technology and material quality comes a higher price tag – which explains why Under Armour’s products have become so much more expensive over the past few years.