A lucky draw or sweepstakes campaign is a standard marketing tool across all industries. It captures the attention of consumers and gives a generous influence when it comes to their next purchase decision. But there are many things that can wrong with lucky drawings if they are poorly structured and alienate participants rather than attract them. Customer experience is a crucial element in any form of successful lucky draw campaign. Below are a few pointers to take into consideration when running a lucky draw campaign.

Right Rewards

The biggest error performed by companies competing for funding is setting up a winner-take-all attitude. By providing an expensive reward to the winner, this theory often does not allow for other discounts. Regardless of the funding, it’s always wise to acknowledge the runners-up, in addition to potential customer. At the least, 1 out of 100 participants ought to be winning a prize or another. This goes a long way in building trust in such campaigns and a lot of consumers having positive involvement with the brand.

Get the Right Word Out

The very best of the lucky draw scams tends to peter out on account of the dearth of promotion. If individuals will not find out about the program, it is nearly assured that any momentum that would have been derived through this plan will be killed. Such campaigns should include multi-platform communication plans for excellence at the point of sale. The effectiveness of in-store promotions, POSM changes, and packaging upgrades can be leveraged, among others, in implementing such campaigns.

Technology

Usually, the occasions of the disposal itself can confuse a lot of people when it comes down to the circumstances of large-scale programs with lots of participants and winners. It’s best to be familiar with footage of the basic process. This can help you simplify everything. If you plan to implement one of the most readily available open-source lucky-draw products, you’ll only need to utilize Excel to do so. The actual procedure of drawing can be simplified with such technologies.

Follow the Rules

Lucky draw campaigns are of various classifications and don’t fall under the general umbrella of consumer promotions. They are governed by special gambling laws that vary from state to state.

Don’t allow yourself to go against the law, no matter how tempting it is to bypass it. Installing technology to record the drawing process is also a step in this as doing so offers proof that the lucky draw procedure . Beyond this there is a part of Income Tax Act of the Government of India whereby for rewards with an incentive more than INR 10000, a 30.9-percent reward tax has to be collected by the authorities prior to distributing a reward.

Utilizing Multiple Communication with Winners

The actual legwork in such schemes really begins with announcing the victors. There are various documents that collects from the victor (ID proof, address proof, proof of purchase, etc), and they have to go through validation processes. It’s very important for winners to stay in contact with the author following their reception of CDDC to ensure that they are aware if they should receive their reward. To effectively complete all of the process with no glitch is an artistic skill.

Phone calls, couriers, SMS, Whatsapp, and other technologies will permit prize distribution while still being available during the process. To effectively complete all of the process with no glitch is an artistic skill. Phone calls, couriers, SMS, Whatsapp, and other technologies will permit prize distribution while still being available during the process. if you want to participate in Digital lucky draw system you can opt for a KBC lucky draw system and win amazing cash prizes.